What I’ve Seen This Summer: Five Ways Camps Shine
By Renee Flax
Camp has been one of the greatest gifts of my life. To me, it’s more than cabins, traditions, or songs around a campfire—it’s a community where people grow, connect, and discover who they are. That’s why visiting camps every summer is such a joy. I get to see the magic that directors and staff pour into their programs, and I’m always touched when a family tells me that their child is thriving at a camp that I helped them find. Those stories never get old.
This summer, after visiting camps across our region, I’ve noticed a few things that make a big difference—not just for visitors like me, but for campers, families, and the entire camp community. Here are five takeaways that I think every camp can learn from or celebrate.
- Signage and First Impressions Matter
I can’t tell you how many times I’ve pulled into a camp and smiled at a clear, welcoming sign. Good signage isn’t just about directions (though that helps too)—it’s about setting the tone. When a gatehouse staff member greets you warmly, or there are clear directions to the office or visitor parking, it tells families that their child is safe and cared for. That first impression lingers.
- Communication Starts Before Arrival
The best visits I’ve had this summer started before I even set foot on camp. Camps that send a simple pre-arrival note—how to get there, what to expect, and any important rules (like “closed-toe shoes only”)—make everyone’s life easier. That small gesture shows families that you’re prepared and thinking ahead for them.
- Share Your Traditions, and How They’ve Grown
One of my favorite questions to ask at camp is, “What are you most proud of?” The answer is almost always tied to a tradition. Maybe it’s Color War, a song, or a closing circle. But what stands out to me is when directors share how those traditions have adapted for today’s campers—growing more inclusive, more creative, or more meaningful. Families love knowing that your camp’s heart beats strong while evolving with the times.
- Let Your Campers Tell the Story
The most powerful camp tours aren’t led by adults at all—they’re led by campers. When a child runs up to me, eager to share what they love about camp, it’s the best marketing tool in the world. Campers don’t sugarcoat; they speak from the heart. And when they say, “This is the happiest place,” parents believe them. Let your campers’ voices shine.
- Be Proud of Accreditation
I can’t stress this enough: if your camp is accredited by the American Camp Association, talk about it. Show families that sign, explain what it means, and share the work you do behind the scenes to keep camp safe and enriching. Accreditation is something to celebrate, not just a checkbox. This summer, I saw camps that wore their accredited status like a badge of honor, and it made a lasting impression.
Every summer, I come home from camp visits inspired. I’m reminded that while no two camps are the same, the best ones know how to communicate their values, traditions, and pride. Thank you to all the directors, staff, and campers who welcomed me this season. You’ve made me laugh, moved me to tears, and reminded me—again—why camp means so much.
Renee Flax is the Director of Camper Placement for the American Camp Association, New York and New Jersey. She has spent her career helping families find the right camp experience and is one of the most trusted voices in the camp community.
